Beyond Analytics

If your measurement time is simply setting up and looking through various Google Analytics reports then this post is for you!

Nothing wrong with Google Analytics, it’s a great tool but it’s merely one tool that looks at a very specific and limited data set i.e website behavior and channel performance.

Out the box it tells you nothing about:

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Essential Google Analytics custom alerts

You’re probably expecting me to list a bunch of alerts I set up right? Well, the truth is I only set up two.

The reason for this is that if you have lots of alerts you quickly start ignoring them. For me, less is more here and I only want alerts that tell me something is probably wrong.

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How to migrate to Google Tag Manager without any loss of data

A common scenario is migrating clients from hardcoded Google Analytics tracking to Google Tag Manager. In this post, I will explain how to switch over without any loss of data at all.

The way we’ll to do this is to create a custom javascript variable that checks to see if Google Analytics tracking is hardcoded in the source code.

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Google Tag Manager listeners not working

If you have definitely turned on the form submit and click listeners in Google Tag Manager but the listeners are not working when they should be then it’s possible that poor JQuery implementation is obstructing Google Tag Manager.

To fix that you can add a GTM Custom HTML tag with the script below to run on the pages where the listeners are not working:

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How to change bounce rate with Google Tag Manager

Personally, I implement this on content sites since a visitors is often looking for one article & even if the visitor is completely satisfied with the article, Google Analytics will record the visitor as a bounce if they do not navigate to another page.

I do not implement this on any ecommerce sites since the goal of these sites is never to visit just one page and a single page view, in my opinion, should be classed as a bounce.

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