Digital marketing measurement requires some knowledge of a few languages…..quite a few in fact but some are relatively easy to get to grips with.
Here’s my top list in order of priority:
HTML & CSS
You’re going to need to know these two to some degree. You’re not going to have to build a website but you do need to know how to at least read HTML & CSS. I highly recommend this book which guides through building a basic website:
If you don’t want to spend any money then head over to: https://www.w3schools.com/
Second to analytics access is a request for access to any backend databases and to analyse data here you’re going need knowledge of SQL which is actually very easy to learn.
Best resource to get started: https://www.codecademy.com/learn/learn-sql
A great resource to learn JQuery: https://api.jquery.com/
Best free resource to get started: https://automatetheboringstuff.com/